Niagara Falls, New York State Park

Niagara Falls, New York State Park

Niagara Falls, New York

The Niagara Adventure Theater is located in the Niagara Falls State Park, Niagara Falls, NY, is the oldest state park in the USA. The State Park is centered on the awesome and mesmerizing power of Niagara Falls, a truly amazing attraction. Since it was established in 1885, the Park has been a must-see attraction to tens of millions of people, from adventure seekers to those who simply want to experience what is one of the natural wonders of the world.

This 314-seat theater is located inside the Niagara Falls State Parks Visitor Center and features the large format film “Niagara; Legends of Adventure” which is shown daily. The theater is included as part of the Niagara State Parks Discovery Pass which includes the Maid of the Mist, Cave of the Winds, Niagara Adventure Theater, and Niagara Aquarium.

Niagara Adventure Theater
Opened: May 2007
Partnership with New York State Parks
Located inside the Niagara Falls N.Y. State Park Visitor Center
Mandatory combination ticket model

Results: Since reopening by DCI in May 2007, attendance at the theater has increased over 300% and the Park’s Discovery pass sales increased by 25%.

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“The addition of Destination Cinema’s “Niagara: Legend’s Of Adventure” film to the attraction offerings at Niagara Falls State Park has been nothing short of wonderful. 70% of patrons who have viewed the film have indicated that the film added to the overall Niagara Falls experience and the capital improvement to the Visitor Center where the theatre is located has added an increased sense of excitement for the patrons.

Aside from the enhanced visitor experience, the commitment that Destination Cinema has made to our marketing efforts has allowed us to open more doors, explore new marketing options than we have in the past and has resulted in a 25% increase of our Passport to the Falls admission package sales in 2007. With sales of the Pass being a priority, we consider this milestone extremely significant.

The DCI team that has been assembled at Niagara is professional and engaged and has become a true part of the Niagara Falls State Park team. We look forward to many more years of growth and adventure.”

Mark W. Thomas, Western District Director
New York State Parks

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