“The addition of Destination Cinema’s “Niagara: Legend’s Of Adventure” film to the attraction offerings at Niagara Falls State Park has been nothing short of wonderful. 70% of patrons who have viewed the film have indicated that the film added to the overall Niagara Falls experience and the capital improvement to the Visitor Center where the theatre is located has added an increased sense of excitement for the patrons.
Aside from the enhanced visitor experience, the commitment that Destination Cinema has made to our marketing efforts has allowed us to open more doors, explore new marketing options than we have in the past and has resulted in a 25% increase of our Passport to the Falls admission package sales in 2007. With sales of the Pass being a priority, we consider this milestone extremely significant.
The DCI team that has been assembled at Niagara is professional and engaged and has become a true part of the Niagara Falls State Park team. We look forward to many more years of growth and adventure.”
Mark W. Thomas, Western District Director
New York State Parks
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