Large Format 2D & 3D Theaters that Enhance the Visitor Experience
Currently, Destination Cinema owns and operates five giant screen destination theaters in North America. Constructed at high-profile tourist locations, these giant screen entertainment centers provide state-of-the-art educational and entertainment enrichment to destination visitors.
Our theaters include:
Grand Canyon, Arizona
Located in Grand Canyon, Arizona, at the south rim entrance of the Grand Canyon National Park, the National Geographic Visitor Center is a “must-see” first stop before visiting this natural wonder of the world. It’s also the first step to making the most of what will be the experience of a lifetime. The most comprehensive travel and vacation information is here for Grand Canyon area hotels, tours, attractions, sightseeing, dining, and more.
The National Geographic Visitor Center features: 500 seat IMAX Theater featuring “Grand Canyon: Hidden Secrets,” a 2,500 square-foot National Geographic outfitter store, National Geographic exhibits and maps, National Park Interpretive Services and Park Passes, 155-seat indoor restaurant with an additional 75 outdoor seats, Pink Jeep Tours, and the Arizona Office of Tourism
National Geographic Visitor Center and IMAX Theater
Partnership with US National Park Service
Partnership with National Geographic Expeditions
Partnership with Arizona Tourism
At the Gate, high volume model
Results: The National Geographic Visitor Center is the most visited attraction in the Grand Canyon located outside the National Park.
San Simeon, California
The Hearst Castle Theater is truly an amazing movie experience as it features the destination film “Hearst Castle: Building a Dream.” Its iWERKS screen is eight times the size of conventional movie screens, delivering unforgettable, breathtaking images, as extravagant as the castle itself. The 400-seat theater is equipped with 7-channel, digital surround sound, which, along with the screen’s startlingly realistic visual images, creates a sense of motion and interaction with the movie.
The theater also features a number of artifacts in the lobby including 17th century tapestries and other items collected by William Randolph Hearst.
The DCI produced “Hearst Castle: Building a Dream” large format film captivates audiences with Europe’s spectacular architectural wonders, the foundation for the dream that became Hearst Castle. Inspired by his many trips to Europe’s finest castles, William Randolph Hearst created an architectural masterpiece that he furnished with priceless art treasures from around the world. “Hearst Castle: Building the Dream” tells this story.
The Hearst Castle film is included in the Experience tour of the Hearst Castle which is purchased by 75% of castle attendees.
Partnership with California State Parks
Mandatory Combination Ticket model
Results: Over 80% of customers state that viewing the Hearst Castle film significantly enhanced their overall experience at Hearst Castle.
Results: Within the first year of reopening, attendance increased 210%.
Niagara Falls, New York
The Niagara Adventure Theater is located in the Niagara Falls State Park, Niagara Falls, NY, is the oldest state park in the USA. The State Park is centered on the awesome and mesmerizing power of Niagara Falls, this is a truly amazing attraction. Since it was established in 1885, the Park has been a must-see attraction to tens of millions of people, from adventure seekers to those who simply want to experience what is one of the natural wonders of the world.
This 314-seat theater is located inside the Niagara Falls State Parks Visitor Center and features the large format film “Niagara; Legends of Adventure” which is shown daily. The theater is included as part of the Niagara State Parks Discovery Pass which includes the Maid of the Mist, Cave of the Winds, Niagara Adventure Theater, and Niagara Aquarium.
Niagara Adventure Theater
Opened: May 2007
Partnership with New York State Parks
Located inside the Niagara Falls N.Y. State Park Visitor Center
Mandatory combination ticket model
Results: Since reopening by DCI in May 2007, attendance at the theater has increased over 300% and the Park’s Discovery pass sales increased by 25%.
A message from our partner
“The addition of Destination Cinema’s “Niagara: Legend’s Of Adventure” film to the attraction offerings at Niagara Falls State Park has been nothing short of wonderful. 70% of patrons who have viewed the film have indicated that the film added to the overall Niagara Falls experience and the capital improvement to the Visitor Center where the theatre is located has added an increased sense of excitement for the patrons.
Aside from the enhanced visitor experience, the commitment that Destination Cinema has made to our marketing efforts has allowed us to open more doors, explore new marketing options than we have in the past and has resulted in a 25% increase of our Passport to the Falls admission package sales in 2007. With sales of the Pass being a priority, we consider this milestone extremely significant.
The DCI team that has been assembled at Niagara is professional and engaged and has become a true part of the Niagara Falls State Park team. We look forward to many more years of growth and adventure.”
Mark W. Thomas, Western District Director
New York State Parks
Niagara Falls, Ontario
IMAX Theatre Niagara Falls, Canada is a 600-seat venue which invites visitors to experience the Falls like never before. Home to the IMAX film “Niagara: Legends, Myth & Magic” – one of the most spectacular IMAX movies of all time – the IMAX Theatre also features attractions such as the amazing Niagara Falls Daredevil Gallery, as well as the famous National Geographic Store.
National Geographic Store
Non gated, high attendance model
Results: The Niagara IMAX film is the most watched IMAX film in Canada and has been seen by over 16 million viewers worldwide.
Victoria, British Columbia
The Royal BC Museum Corporation, one of the foremost cultural institutions in the world, was founded in 1886; the archives in 1894.
These two organizations integrated in 2003 to become British Columbia’s combined provincial museum and archives, collecting artifacts, documents and specimens of BC’s natural and human history, safeguarding them for the future, and sharing them with the world.
This theater features a wide variety of IMAX films and hosts an annual membership of over 17,000 customers.
Partnership with Royal British Columbia Museum
Results: Attendance at the IMAX Theater has generated significant incremental attendance to the Royal British Columbia Museum complex. In 2007, over 40% of the Royal British Columbia Museum customers purchased a combination IMAX ticket for the Titanic Exhibit.
A message from our partner
“The Royal BC Museum values its partnership with Destination Cinema. Our visitors are enjoying a fuller experience by being transported through the magic of IMAX to other worlds of culture and the environment . This is particularly true when the films are tied to a feature exhibition at the Royal BC Museum, and our partnership has grown stronger over time.”
Chief Executive Officer
Royal BC Museum